从“重流量”转向“建生态” 中国车企体育营销驶入下半场

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从“重流量”转向“建生态” 中国车企体育营销驶入下半场

嘉裕前十月营收2.81亿新台币，10月同比下降2.28%

嘉裕（1417）披露的最新月营收为6815.9万新台币，对应2026年10月。去年同期为6974.6万新台币，一年间减少158.7万新台币。与上月相比，收入从1887.6万新台币变为6815.9万新台币，增幅为261.09%。

把观察期扩至1至10月，公司累计收入为2.81亿新台币，去年前十个月为3.07亿新台币，累计同比下降8.62%。剔除10月后，今年前九个月合计2.13亿新台币，上年同期为2.38亿新台币。计入10月后，累计同比变动率较前九个月提高了1.86个百分点。

8月该公司收入为2377.7万新台币，9月环比下降20.61%。10月占今年前十个月收入的24.27%，去年同月占当年前十个月的22.7%。截至11月8日，表中11家已披露且可作同比比较的纺织纤维企业，10月营收同比变动率的中位数为3.9%。

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